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Creator Strategy

Content on Creator strategy and growth

Creator Strategy

+1

🧠 The Direct Creator Economy Theory

Jul 10, 2024

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8 min read

🧠 The Direct Creator Economy Theory

Breaking down the emerging trends around creator-led companies & creator tools as a service

LaTecia Johnson
LaTecia Johnson

Creator Strategy

+2

The New Playbook: Athletes as Creators
LockSimple

Sep 4, 2023

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3 min read

The New Playbook: Athletes as Creators

How Student Athletes Are Building Leverage in the Creator Economy

LaTecia Johnson
LaTecia Johnson

Creator Strategy

🎭 Balancing Acts: The Art and Science of Building a Creative Business

Aug 20, 2023

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8 min read

🎭 Balancing Acts: The Art and Science of Building a Creative Business

7 Lessons In Pivoting And Scaling My Creator-Led Studio From Side Hustle To Profit

LaTecia Johnson
LaTecia Johnson

Creator Strategy

The Deal that Never Happened: Lessons from an Almost-Sold Business

Jun 25, 2023

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11 min read

The Deal that Never Happened: Lessons from an Almost-Sold Business

8 lessons I learned from making the decision to not sell my business

LaTecia Johnson
LaTecia Johnson

Creator Strategy

+2

The Age of Monáe: An Album Release Blueprint for the Modern Creator

Jun 11, 2023

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12 min read

The Age of Monáe: An Album Release Blueprint for the Modern Creator

Unpacking the strategic brilliance of Janelle Monáe's Latest Album Release & how they found CMF

LaTecia Johnson
LaTecia Johnson

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Everything you need to know about culture and commerce from the frontlines.
Commercial breakdowns, consumer shifts, and the moves shaping the next decade of audience intelligence for iconic brands and the challengers becoming them.


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